Elevate building supply
Terms
Even though the following terms might not be used in everyday conversation at Elevate, it is important to be familiar with the terms for Elevate's primary customer, Betenbough Homes.
PHRASES | These key phrases and terms we suggest using best align with our purpose and commitment to serving our home buyers.
FINANCIAL
avoid Buy | use Own/purchase
avoid Price/cost | use Total investment
avoid What you can afford | use Fits within your budget
avoid Cheap/cheaper/cheapest | use Affordable/More Affordable/Most Affordable
COMMUNITY
avoid New construction (+) home | use Brand new home
avoid Phase/development/neighborhood | use Community
avoid Spec Homes | use Available homes/Quick move-in homes
avoid I don't know | use That's a great question. I'll find out.
PRODUCTS AND PERSONALIZATIONS
avoid Unit/house | use Homes
avoid Lot | use Homesite
avoid Standard | use Included
avoid Comes with | use Your home includes
avoid Option/upgrade | use Included features/luxury features/personalizations
avoid You can pick | use You may select/or you may choose
avoid Options you ordered | use Options you selected
avoid Customize | use Personalize
avoid Option | use Design Features
SALES PROCESS
avoid We sell | use We offer/you may choose from
avoid Contract/offer | use Agreement
avoid Discount | use Incentive
PEOPLE
avoid Agent/sales | use New Home Specialist/Associate
avoid Hostess/receptionist/assistant | use New Home Coordinator
avoid Client/prospect | use Potential home buyer
avoid Client in homebuying process | use Home buyer
avoid Field superintendent | use Builder
avoid Sub-contractor | use Trade partner
avoid Construction Contact |use Experience Specialist
EVENTS
avoid Final walkthrough | use Welcome home orientation
avoid Pre construction meeting | use New home introduction
GENERAL
Use HOME instead of HOUSE
Home buyer (2 words)
Homeowner (1 word)